From Graphic Design to YouTube: How Devin Started SuprOrdinary and Turned It Into Something Extraordinary

Nov 11

In the ever-evolving landscape of creative careers, some professionals stand out by challenging conventional wisdom and turning unexpected ideas into groundbreaking success. Meet Devin, a motion designer who transformed ordinary objects into viral YouTube content, proving that creativity knows no boundaries.

The Early Creative Spark:

Growing up in a small farm town, Devin's creative journey began with secret music video productions with his cousins. "We didn't want anyone to discover them," he recalls, highlighting the vulnerable beginnings of many creative professionals. Despite limited resources, Devin discovered his passion for storytelling through visual mediums.

Career Evolution: From Design to Digital Storytelling

Devin's professional path wasn't linear. After studying graphic design and motion design, he landed a dream job at Buck, a top-tier creative agency working with industry giants like Apple, Google, and Nike. However, something was missing. The turning point came during a period of personal reflection triggered by family challenges and the pandemic.

Key Insights into Creative Success:

Creativity is not about resources, but perspective

• Embrace your unique creative voice

• Experiment without the pressure of immediate results

• Find inspiration in the most ordinary things

Breakthrough Moment: Super Ordinary

The launch of his YouTube channel SuperOrdinary became a testament to his creative philosophy. By transforming mundane objects like pancakes and rocks into extraordinary narratives, Devin proved that creativity is about seeing potential where others see the ordinary.

"Everything you need is around you. Creativity doesn't come from external forces, it comes from within." - Devin

Actionable Advice for Aspiring Creatives:

Start experimenting without overthinking
Embrace your unique sense of humor
Allow yourself time to play and create without pressure
Build a supportive network that believes in your vision
Be willing to take calculated risks

Overcoming Challenges:

Devin's journey wasn't without obstacles. Dealing with online feedback, managing expectations, and balancing work life sustainability were constant challenges. His approach? Staying true to his creative vision while remaining adaptable.

A critical aspect of Devin's success was the support from his workplace, Buck. The company offered him paid time off to develop his creative project, demonstrating the importance of organizational support for creative professionals.

Takeaways
• Talent is important, but marketing is equally crucial
• 40% of success is about how you present your work
• Don't be afraid to deviate from traditional career paths

Are you sitting on a creative idea that seems too ordinary? Think again. Devin's story proves that extraordinary success can emerge from the most unexpected places. Start experimenting, embrace your unique perspective, and who knows? Your ordinary might just become extraordinary.